Unfortunately the price of the Euro, discount from Asmodee and bulk shipping charges from France all mean that the prices are not as we would like them to be and they should be about 10% cheaper - and will be if the £pound picks up against the Euro again.
We have had to go with a RRP in the UK that we know we can actually afford to do without making a loss (we make no profit on the main boxes unless the exchange rate improves). At least this way the prices remain stable and there will be plenty of shops in the UK able to stock, demo and promote the range even if it is
slightly more expensive than from a foreign mail order source.
We can only hope as we continue to grow the range through the retailers we can obtain a better discount from Asmodee and the exchange rate gets back to the 1.4 /1.45 stage - if this happens we can start dropping the prices
. Compared to most places we are on a par.